Job Description:

Job Title: Sr. Digital Marketing Executive Experience: 6–7 Years Department: Marketing Employment Type: Full-Time Location: Noida Role Overview We are looking for an experienced and performance-driven Sr. Digital Marketing Executive with 6–7 years of hands-on experience across SEO, AEO, PPC/SEM, Social Media Marketing, Content Marketing and Digital Analytics. The ideal candidate should have strong expertise in SEO and emerging AI search optimization, along with practical experience managing paid campaigns and social media initiatives. The candidate will be responsible for executing and optimizing digital marketing activities across multiple websites, brands and business verticals, while working closely with global marketing teams and stakeholders across different markets. Key Responsibilities 1. SEO – Search Engine Optimization • Execute and manage on-page, off-page and technical SEO activities. • Conduct comprehensive keyword research, search intent analysis, competitor analysis and content gap analysis. • Develop keyword mapping and content recommendations for website pages, blogs and landing pages. • Monitor and improve keyword rankings, organic traffic and conversions. • Identify and resolve technical SEO issues . • Identify and address keyword cannibalization, duplicate content and indexing issues. • Work with developers and content teams to implement SEO recommendations. • Monitor website performance through Google Search Console and GA4. 2. AEO / AI Search Optimization • Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search platforms. • Optimize content for Google AI Overviews, ChatGPT, Gemini, Perplexity and other emerging search experiences. • Identify opportunities for featured snippets, People Also Ask, FAQs and conversational search. • Develop content recommendations based on user questions and search intent. • Improve content structure, entity relevance and topical authority for AI/search visibility. • Track emerging AEO/GEO and AI search trends and recommend relevant optimization opportunities. 3. PPC / SEM • Plan, execute and optimize Google Ads/PPC campaigns. • Conduct keyword research and competitor analysis for paid campaigns. • Create and optimize Search, Display, Performance Max and remarketing campaigns. • Monitor CTR, CPC, conversions, CPL, ROAS and lead quality. • Optimize ad groups, keywords, bidding strategies, ad copies and landing pages. • Identify negative keywords and eliminate irrelevant traffic. • Analyze historical campaign performance and recommend improvements. • Coordinate with external PPC agencies when required. 4. Social Media Marketing • Execute organic and paid social media campaigns across relevant platforms such as LinkedIn, Facebook, Instagram and X. • Develop and maintain social media content calendars. • Coordinate with content and design teams for social media creatives and campaigns. • Monitor engagement, reach, impressions, follower growth and conversions. • Support brand awareness, lead-generation and product/solution campaigns. • Analyze social media performance and provide recommendations for improvement. • Stay updated on platform trends, algorithms and emerging social media opportunities. 5. Content & Digital Marketing • Develop SEO/AEO-driven content recommendations for: o Website pages o Blogs o Landing pages o Knowledge hubs o Case studies o White papers o Solution/product pages • Ensure content aligns with search intent, business objectives and target audiences. • Coordinate with content writers and business teams for content development and optimization. • Support content distribution through SEO, social media, email and other digital channels. 6. Website & Digital Performance • Monitor the performance of corporate websites, product websites and microsites. • Identify opportunities to improve website visibility, traffic, engagement and conversions. • Work with development and design teams on SEO and digital requirements. • Support website launches, migrations and content updates from a digital marketing perspective. • Ensure digital initiatives follow established website, SEO and brand standards. 7. Global Team Collaboration • Work closely with global marketing teams and regional stakeholders to execute and align digital marketing strategies across different markets. • Coordinate with global teams on SEO, AEO, PPC, social media, content and website initiatives. • Support implementation of global digital marketing standards, processes and best practices across business verticals. • Collaborate with global content, design, technology, product and business teams to deliver digital campaigns and website initiatives. • Participate in global marketing meetings and provide market-level insights, performance updates and recommendations. • Ensure regional digital activities are aligned with the overall global marketing strategy and brand guidelines. 8. Analytics & Reporting • Prepare regular performance reports covering SEO, AEO, PPC and social media. • Analyze traffic, rankings, leads, conversions and campaign performance. • Identify performance gaps and growth opportunities. • Translate data into actionable recommendations for internal and global stakeholders. Required Skills & Experience • 6–7 years of hands-on experience in Digital Marketing. • Strong expertise in SEO and AEO. • Strong working knowledge of Technical SEO. • Hands-on experience in Google Ads/PPC/SEM. • Good understanding of Social Media Marketing and paid social campaigns. • Strong understanding of keyword research, search intent and competitor analysis. • Experience with GA4 and Google Search Console. • Working knowledge of SEMrush/Ahrefs and Screaming Frog. • Knowledge of Schema/Structured Data. • Understanding of website architecture, internal linking and content optimization. • Good understanding of AI search, AEO/GEO and evolving search behavior. • Strong analytical and problem-solving skills. • Good written and verbal communication skills. • Ability to independently manage multiple digital marketing activities and deadlines. • Ability to collaborate effectively with global and cross-functional teams. Preferred Experience • Experience in B2B, SaaS, Technology, Fintech, Healthcare, Travel or Enterprise Solutions. • Experience working across multiple websites, brands or microsites. • Experience coordinating with external digital marketing/SEO/PPC agencies. • Experience with international/global SEO is an advantage. • Experience working with large-scale websites and complex website architectures is preferred. • Experience working with global teams across different regions and time zones is preferred. Key Performance Areas • Organic traffic and keyword visibility • SEO technical health • AEO/AI search visibility • Qualified organic leads • PPC performance and CPL • Paid campaign ROI/ROAS • Social media engagement and lead generation • Website conversions • Content performance • Digital marketing performance across global markets • Timely execution of global digital marketing initiatives