Job Description:

Location: Hybrid – Atlanta, GA Department(s): Risk + Marketing Position Title: Brand Manager - Ebix Risk + P&C Reports To: VP, Marketing Position Overview The Brand Manager will drive brand strategy and full-funnel marketing initiatives that support sales goals for the Ebix Risk, RCS and P&C divisions. This role combines strategic brand positioning with hands-on execution, creating compelling content and campaigns that generate pipeline growth, strengthen customer engagement, and build market awareness for a growing portfolio of risk and P&C solutions. Why This Role Matters • Own the division brand story for Ebix Risk & RCS, shaping how clients experience our products and services. • Serve as the primary marketing partner to Sales leadership, directly supporting revenue growth and key account pursuits. • Lead integrated programs that elevate Ebix's presence in the risk and P&C ecosystem, including thought leadership, campaigns, and events. Key Responsibilities Sales Support & Enablement • Develop sales collateral, presentations, case studies, and product positioning materials • Support account-based marketing for key prospects and pipeline opportunities • Create customer-facing content that demonstrates ROI and competitive differentiation Brand Strategy & Positioning • Define and evolve division brand strategy aligned with corporate Ebix positioning • Develop competitive positioning and messaging architecture • Monitor market trends and competitive landscape to inform strategic direction Content & Thought Leadership • Create high-quality content across formats: blogs, white papers, email campaigns, website copy, social media • Develop thought leadership programs positioning executives as industry experts • Manage editorial calendar aligned with sales cycles and product launches • Leverage AI tools to enhance content creation, research, and optimization workflows Campaign Management • Execute multi-channel marketing campaigns (email, digital, events) that generate qualified leads • Track performance metrics and optimize based on conversion data • Manage email marketing programs Cross-Functional Collaboration • Partner with corporate PR, social media, and creative teams on integrated initiatives • Coordinate with product management on launch planning and go-to-market strategies • Align with other Ebix divisions to leverage corporate resources Required Qualifications • Bachelor's degree in Marketing, Communications, or Business • 5-7 years B2B marketing experience, preferably supporting sales organizations in software, SaaS, insurance, or risk management. • Strong writing and storytelling skills with the ability to translate technical concepts into compelling, customer-centric messages. • Experience with marketing automation, CRM, and analytics tools (e.g., HubSpot, Marketo, Salesforce or similar platforms). • Insurance technology, risk management, or SaaS industry knowledge preferred • Comfortable using AI tools to enhance productivity and content quality Key Competencies Strategic thinking • Sales acumen • Content creation • Data-driven analysis • Cross-functional collaboration • AI-augmented workflows • Results orientation • Multi-channel marketing Success Metrics Lead generation and conversion rates • Brand awareness growth •Sales team satisfaction • Thought leadership placements • Campaign ROI and pipeline contribution Travel: Up to 20% for events and customer meetings